Friday, January 30, 2009

Morning Light.

2008 led to some interesting jobs for us, but by far the most enjoyable was the Nissan 'Morning Light' spot we shot in Toronto, Canada in early October.  It was so refreshing to see a script for a truck ad that wasn't about action-packed 4-wheel-drive shots and big hairy men, but more about creating a simple little narrative and being able to inject some charm and wonder into the story.  We got to create this early morning routine for a lonely woodsman, driving out into the darkness to fulfill his unthinkable duties... something he's done every morning for as long as he can remember.  There was a subtlety to the pictures and to the music that made it really gratifing for us, and although the climax had a cool visual twist to it, it didn't feel like a big 'effects' spot at all.  I won't spoil it for you, so if you haven't seen the final piece you can take a look over at under Directors - 'TWiN'.

We also got to work with good mate / conceptual illustrator Morten Rowley again, who sketched up some awesome ideas for a giant contraption that appears in the spot.  He did a killer job once again, and that combined with the 3d talent of the guys over at Framestore, there was nothing to worry about.  Here's an example of one of his little drawings, which if you still haven't watched the spot yet, may take it to another place for you.  What am I thinking, nobody reads text without first looking at the image below it!  Just go watch the spot.

Jon [Josh].