Friday, January 30, 2009

Morning Light.

2008 led to some interesting jobs for us, but by far the most enjoyable was the Nissan 'Morning Light' spot we shot in Toronto, Canada in early October.  It was so refreshing to see a script for a truck ad that wasn't about action-packed 4-wheel-drive shots and big hairy men, but more about creating a simple little narrative and being able to inject some charm and wonder into the story.  We got to create this early morning routine for a lonely woodsman, driving out into the darkness to fulfill his unthinkable duties... something he's done every morning for as long as he can remember.  There was a subtlety to the pictures and to the music that made it really gratifing for us, and although the climax had a cool visual twist to it, it didn't feel like a big 'effects' spot at all.  I won't spoil it for you, so if you haven't seen the final piece you can take a look over at under Directors - 'TWiN'.

We also got to work with good mate / conceptual illustrator Morten Rowley again, who sketched up some awesome ideas for a giant contraption that appears in the spot.  He did a killer job once again, and that combined with the 3d talent of the guys over at Framestore, there was nothing to worry about.  Here's an example of one of his little drawings, which if you still haven't watched the spot yet, may take it to another place for you.  What am I thinking, nobody reads text without first looking at the image below it!  Just go watch the spot.

Jon [Josh].


cucho olivares said...

Hello again, I hope you're reading reader's comments, I posted here a long time ago (in "more than three shakes") but I haven't seen any response to it... who knows.
I see here a masterpiece, beautifull mood, great casting (a solid 10 for me), as a director I always want to know, how close to this was the original script? is the published version the aired one or is a "director's cut"?. Who did post work? Take this as a humble comment, but I think your previous work had so much better integration by far (sony, mcdonald's, heineken...)As you can see I've following your great work.
Ok that's it, thank you for sharing your thoughts, I really hope you read this, and if you visit my website send me some comments!

TWiN said...

Hey Cucho, thanks for the kind words dude. The version you're looking at did go to air, and although the original script was close to what you see, we feel we brought a bit of 'us'to the story, which we always try to do. Thanks for following our stuff man... we've checked out your work a while ago, and definitely dig your style. Laters.

Cucho Olivares said...

Wow, unexpected answer!
Great to know you read the comments, I really hope you can send me some comments or maybe better some critic words about my ads work. I'm trying to find some international work for me and always looking for advice, do yo think it's possible?
BTW, where can I see your new work? The twin™ page is kind of outdated
write to me please!!:


SHOo said...

Dudes! Where are you? What are you doing? Missing some always interesting news from you! I would love to know about your new projects, and I'm sure I'm not the only one! Take care.