We also got to work with good mate / conceptual illustrator Morten Rowley again, who sketched up some awesome ideas for a giant contraption that appears in the spot. He did a killer job once again, and that combined with the 3d talent of the guys over at Framestore, there was nothing to worry about. Here's an example of one of his little drawings, which if you still haven't watched the spot yet, may take it to another place for you. What am I thinking, nobody reads text without first looking at the image below it! Just go watch the spot.